With estimated 1.75 billion people worldwide using smart phones and thus leading to E-commerce boom or dotcom boom you can say, in India, its a must have feature to your existing business. Any business who is in to selling goods must have a E-commerce website/ app or at least a page to enable a customer to shop for their products on the go.
E-commerce website along with supporting mobile application, is an ideal method for those online merchants who want to increase their product purchases. The products or services may be purchased at the website or mobile, by entering credit card or other payment methods on the site through a secure payment gateway. This provision is of mutual benefit, the consumer gets what he or she wants & the merchant can have an assured sale over the internet through this e-commerce websites.
In addition, we can create online profile of the customers and re-target them using sophisticated online tracking and analytic tools. This helps us create robust online marketing strategies to target potential and repeat customers. While most business websites serve as a shop window for existing businesses, it is increasingly the case that some websites are businesses in their own right; that is, the products they offer are only available for purchase online. For example Google android one and Motorola mobile phones only made availble for sale on leading online portals.