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case study>design>Logo

DSJR

Logo & Concept

“Make your sweat your best accessory!” – This sports apparel brand required a bold and impactful logo to establish a strong presence in the competitive fitness and sports industry. The brand’s identity, DSJR, is an acronym derived from the names of its core team members, reflecting their collective passion and commitment to the brand’s vision.

The logo design captures the essence of strength, agility, and perseverance, aligning with the high-energy spirit of sports enthusiasts. With bold typography and dynamic styling, the logo creates a lasting impression, symbolizing both teamwork and individual performance. The result is a distinctive visual identity that not only stands out but also motivates athletes to wear their dedication with pride.

Client

DSJR

Services

  • Logo design
  • Branding

Deliverables

  • Images
  • Illustrations
  • Vectors
  • Styleguide

Other

  • Social Media

Website

dsjrfitness.com

Typography

Aa

Rum Raisin Semibold 32pt

Rum Raisin Regular 24pt

Rum Raisin Regular 16pt

Rum Raisin Bold 14pt

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Cras ultricies ligula sed magna dictum porta. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Sed  lectus nibh.

Aa

Racing Sans One Semibold 32pt

Racing Sans One Regular 24pt

Racing Sans One Regular 16pt

Racing Sans One Bold 14pt

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Cras ultricies ligula sed magna dictum porta. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Sed  lectus nibh.

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