Logo & Concept

Kidzencia needed a lively and playful logo to represent their kids’ apparel brand. To capture the spirit of childhood, we used a vibrant color palette and a candy-inspired design, giving the logo a cheerful, whimsical feel. The playful aesthetics reflect the brand’s essence—fun, energy, and creativity.

As part of the visual identity, the submark features the letter “K,” symbolizing a child taking a joyful step forward, representing growth, exploration, and excitement. This thoughtful design not only appeals to children and parents but also communicates the brand’s commitment to fostering happiness and imagination through fashion.

Mood Board