Logo & Concept

The logo features the acronym, formed from the initial letters of the brand name, as the primary wordmark. The unique styling of the letterforms serves as a mnemonic device, enhancing brand recall and making the logo easily recognizable. The slanting angle of the letters evokes a sense of movement and energy, infusing the design with a dynamic, sporty vibe. This carefully crafted design not only reflects the brand’s active spirit but also ensures versatility and impact across various branding platforms.